Since 1980, the United Nations World Tourism Organization has celebrated World Tourism Day on September 27, commemorating the day in 1970 when the Statutes of the UNWTO were adopted. The adoption of these Statutes is considered a milestone in global tourism. The purpose of this day is to raise awareness of the role of tourism within the international community and to demonstrate how it affects social, cultural, political and economic values worldwide. The 2018 theme is Tourism and the Digital Transformation.

This is the official 2018 World Tourism Day log retrieved September 27, 2018 from http://wtd.unwto.org/content/world-tourism-day-2018